Candy Crush Saga
Candy Crush Saga is a Facebook game that was developed and released in 2012. It is one of the most successful games on the Facebook and one of the most profitable ones. In fact, The Daily Mail claims that the profitability of this game prompted the UK Office of Fair Trading to enforce guidelines on games with similar exploitative mechanics.
In the game, the player has to connect at least three candy of the same color. There are several different kinds of candy, as well as various power-ups and obstacles. The game consists of many levels of increasing difficulty. Each has a certain objective which must be completed within a given amount of time.
Despite its simple and classic mechanics, the game quickly became incredibly popular and was released for smartphones later in 2012. A year latter, Candy Crush Saga became the most popular app on Facebook and keeps the title up to this day.
One of the main reasons for the incredible success of the game is its mechanics. The game enforces the player to share it with other people in order to procede further, it provides many situations where one would purchase a boost to be able to continue to play.
Candy Crush Saga received many special releases which mainly included level packs and new areas. The content of the game keeps increasing, maintaining the popularity and profitability of the game.
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